Jade Rabbit
Honoring the past, living in the present moment, and intentionally shaping the future
Get Started
Shaping the Future
Strategic Planning, Business Plans + Grant Writing
Charting a path forward with sustainability and equity at the heart of every decision. We help your organization to identify and reach your goals
- Businesses
- Non-Profits
- Individuals
Urban Agriculture Development
Transforming city landscapes into vibrant, sustainable food systems by honoring traditions, fostering community resilience, and creating pathways for connectedness to nature for everyone
Project + Program Design
Design services inspired by nature's wisdom. Creating and refreshing initiatives to design programs with clear processes for focused, effective teams
Curated Experiences
Immersive experiences fostering deeper connections with nature and inspiring innovative strategies for sustainable and equitable business practices and fostering value centered leaders
Collective Responsibility
STRATEGIC PLANNING AND ITS IMPACT
ON DIVERSITY, EQUITY, + SUSTAINABILITY
We live in a globalized society where most communities are interconnected to so many different places and cultures at any given time. We know that
diversity is our strength. Similarly in nature, an ecosystem’s strength is based on its biodiversity.
Strategic planning plays a vital role in fostering diversity, equity, and sustainability within organizations and businesses. An inclusive strategic plan ensures that varying perspectives, experiences, and wisdom are considered, thereby driving innovation, engagement, and overall performance.
Sustainability, an increasingly crucial aspect of every business and organizational model, can also be effectively integrated and managed through strategic planning. It provides the blueprint necessary to align an organization’s operations with our collective environmental responsibilities, alongside economic objectives. By setting clear sustainability goals and monitoring progress through strategic planning, organizations not only contribute to environmental conservation but also benefit from cost savings, improved trust with stakeholders, and increased longevity in the market.
Strategic planning is essential for all entities wishing to ensure they have effective and equity-focused practices in place that are upheld by culture.
Sustainability, an increasingly crucial aspect of every business and organizational model, can also be effectively integrated and managed through strategic planning. It provides the blueprint necessary to align an organization’s operations with our collective environmental responsibilities, alongside economic objectives. By setting clear sustainability goals and monitoring progress through strategic planning, organizations not only contribute to environmental conservation but also benefit from cost savings, improved trust with stakeholders, and increased longevity in the market.
Abundant Solutions
For Individuals
entreprenuers, forward thinkers, pioneers
Just as strategic planning is crucial for organizational success, it holds equal importance in an individual's life. Personal strategic planning can be seen as a roadmap for your life, helping align your daily actions with your long-term goals and vision. It enables you to identify your strengths, understand your weaknesses, and plan your actions accordingly. With a well-crafted personal strategic plan, you can focus your resources and energy on what genuinely matters so you can live a life of purpose, passion, and security.
Individual strategic planning promotes better decision-making, as you can anticipate the potential impact of your choices on your life goals. It also enhances adaptability, preparing you to adjust your plans as life evolves and unexpected changes occur. Embrace the plan and all that we can’t control. Let us help you curate your legacy.
For Collectives
businesses, non-profits, groups of humans
Strategic plans offer a clear direction and comprehensive vision that aligns all parts of an organization. This vision acts as a guidepost, providing transparency for the organization and its stakeholders. It also allows organizations to anticipate potential challenges and opportunities, giving them the ability to adapt and thrive. With a good strategic plan, organizations can navigate the complex business landscape, anticipate and manage risks, and seize opportunities swiftly and effectively. It ensures that every decision and action is guided by a collective vision, fostering unity and coordination among teams.
Moreover, strategic plans help organizations stay resilient and adaptable amidst market fluctuations and unexpected changes, promoting sustainable and forward thinking business practices.
Led by Nature +
Curiosity
At Jade Rabbit, we draw much of our inspiration from Mother Earth. Just as ecosystems function through a perfect alignment of diverse elements, we strive to create a harmonious balance within our organization and the communities we engage. We view our business as a living, evolving entity, akin to a thriving forest, where each project and initiative is like a unique species, playing a critical role in maintaining the vitality of the whole. Similarly, the diversity and resilience inherent in natural ecosystems guide our approach towards building a diverse, inclusive, and resilient society.
In essence, nature is our greatest teacher. It instructs us on the importance of adaptability and balance. Our frameworks are rooted in earth wisdom and continue to evolve as we continue to learn from the land and our beloved community. We believe that by incorporating the values of sustainability and equity into our work, we are doing our part to empower a better world. This ethos of sustainability and equity are etched in our identity, and our commitment to lean into curiosity to find the solutions of tomorrow.
Pouring
into
Community
Alita Kelly
The Alchemist
Jade Rabbit, was founded by the organization’s lead strategist, Alita Kelly. Alita is a serial entrepreneur with several businesses under her belt. She has worked on local and national policy campaigns around sustainable agriculture. Alita has served on several boards, many in leadership positions including as Chair for the Grand Rapids Urban Agriculture Committee. She’s been the first person in every position she’s ever held which has served as incredible experience for program and project design and refinement.
She’s currently revitalizing a 10 acre apple orchard in Northern Michigan and leads several agricultural initiatives involving but not limited to mutual aid, farm to school, urban agriculture, and freedom school.
When Alita isn’t working she enjoys spending her free time with her partner and two daughters, traveling, cooking and hosting, spending time with her big family, and enticing the people she loves to live into their dreams.
Our Customers
- Downtown Grand Rapids Inc (DGRI)
- City of Grand Rapids Park and Recreation Department
- Michigan Department of Education (MDE)
- MSU: Center for Regional Food Systems
- Michigan Food and Farming Systems (MIFFS)
- United States Department of Agriculture (USDA)
- West Michigan Farmers of Color Land Fund
- Access of West Michigan
Ready to jump down
the rabbit hole?
Email us today at
alita@jade-rabbit.org
jade rabbit
west michigan
women-led
black owned
2024